A Little History
2001: THE ULTIMATE BODY APPLICATOR “The biggest challenge in this industry—and really the worldwide market—is to offer an uncommon solution, a true original, that captivates people and offers them something they never thought possible before. When we found the Ultimate Body Applicator, we knew we had something special to share with the world.” - Mark Pentecost, CEO It Works! Global
To this day, It Works!’ first product is still its most popular: The Ultimate Body Applicator. The site-specific body contouring treatment has been in the hands of celebrities at Hollywood events and at the doorsteps of people like you all over the world—exclusively available through It Works! Global.
It all started when Mark Pentecost received a call from Pam Sowder (now It Works! Director of Marketing) raving about a product that could deliver tightening, toning, and firming results in 45 minutes—an alternative to the growing trend for more drastic measures like plastic surgery or constricting shapewear.
When the Pentecosts traveled to try this seemingly unbelievable product, Mark recalls, “I watched my wife try it. She was ecstatic with the results, and I watched her call her girlfriend right away to tell her what had happened. And her girlfriend said that she wanted to try it, and they hung up. It wasn't 30 seconds later, her girlfriend called back and said, ‘My daughter was listening, and she wants one for her chin. Is there something for the chin?' That was when I knew that we had a perfect product for direct selling, a product that people would be excited to share with their friends and family.”
2001: THE MIND BEHIND THE MAGIC A product so special as the Ultimate Body Applicator could only come from a mind that is both brilliant and passionate about the use of safe, natural ingredients: Luis Mijares. Luis, the formulator behind the It Works! body contouring and skin care products, has been a friend and business partner to Mark Pentecost since their first introduction in 2001.
Luis' passion for research and development in the skin care, nutritional, pharmaceutical, and biotechnology industries began when he was a child, learning natural remedies from his grandmother in Mexico. His abundant credentials, including his experience as the CEO of a top pharmaceutical company, his international reknown as an herbalist and university educator of phytotherapy (the uses of plants for medicinal purposes), along with his keen personal interest in natural solutions made Luis the ideal candidate for the It Works! Product Development Specialist.
2011: THE IT WORKS! SUPPLEMENTS LINE The It Works! supplements line began when Mark made a routine visit to his doctor’s office several years ago. On this visit, Mark’s doctor instructed him to start taking a daily multi-vitamin supplement. But when Mark asked his doctor which one he should take, he was taken aback by the physician’s response: “I don’t know, but I wouldn’t take a cheap one. You only live once!"
"I didn't know what to do with that," recalls Mark. "You want to know that you're putting the very best things in your body, so I began the long and hard search for the best multi-vitamin on the market."
Mark took a trip to a local nutrition store looking for answers. Sales people swarmed after him. Vitamins filled the shelves, all claiming different benefits. Over an hour later, Mark left feeling more confused than when he had gone in, overwhelmed with options. Next, he began asking his friends which vitamins they were taking. Some made their choices because the vitamin had a nice package. Others simply looked for a mid-priced vitamin, unsure of what exactly they were putting in their bodies. And others picked up the most expensive item, hoping that it was, in fact, the very best for them.
"The more I got into the education of a vitamin, I started learning more about what's all natural versus synthetic," says Mark. "A lot of times you'd find that a product might have 100-200 ingredients, but there wasn't enough of each ingredient for the product to actually do what the clinicals showed they could do. You want something foundational that you know has the key ingredients to help keep us healthy and be the best we can be."
Eventually, Mark's search brought him to meet Don VerHulst, MD, a doctor with an extensive background in researching the effects of nutrition and natural remedies on today's common health issues. Mark and Dr. Don worked together to kick of the It Works! premium dietary supplements line with It's Vital, an advanced formula multi-vitamin, mineral, and enzyme supplement with all the known nutrients the body needs on a daily basis.
In his pursuit to find the best vitamin to keep his own body healthy, Mark has made it possible for you to have access to the same superior formula for yourself and your family. This standard of providing the best quality supplements on the market has carried through all our product formulations and remains the driving force behind the It Works! dietary supplements line.
Today, the It Works supplements line is a comprehensive collection of nutritional solutions for real people like you to help you combat the elements and stay healthy. We proudly stand behind our commitment to nutritional supplements that contain the highest quality ingredients, offering you real, life-changing results at affordable prices.
Whether you’re looking to reduce stress, lose weight, get top-notch nutrition, regulate your digestive system, or turn back the hands of time from the inside out, there is a solution for you in the It Works! supplements line.
To this day, It Works!’ first product is still its most popular: The Ultimate Body Applicator. The site-specific body contouring treatment has been in the hands of celebrities at Hollywood events and at the doorsteps of people like you all over the world—exclusively available through It Works! Global.
It all started when Mark Pentecost received a call from Pam Sowder (now It Works! Director of Marketing) raving about a product that could deliver tightening, toning, and firming results in 45 minutes—an alternative to the growing trend for more drastic measures like plastic surgery or constricting shapewear.
When the Pentecosts traveled to try this seemingly unbelievable product, Mark recalls, “I watched my wife try it. She was ecstatic with the results, and I watched her call her girlfriend right away to tell her what had happened. And her girlfriend said that she wanted to try it, and they hung up. It wasn't 30 seconds later, her girlfriend called back and said, ‘My daughter was listening, and she wants one for her chin. Is there something for the chin?' That was when I knew that we had a perfect product for direct selling, a product that people would be excited to share with their friends and family.”
2001: THE MIND BEHIND THE MAGIC A product so special as the Ultimate Body Applicator could only come from a mind that is both brilliant and passionate about the use of safe, natural ingredients: Luis Mijares. Luis, the formulator behind the It Works! body contouring and skin care products, has been a friend and business partner to Mark Pentecost since their first introduction in 2001.
Luis' passion for research and development in the skin care, nutritional, pharmaceutical, and biotechnology industries began when he was a child, learning natural remedies from his grandmother in Mexico. His abundant credentials, including his experience as the CEO of a top pharmaceutical company, his international reknown as an herbalist and university educator of phytotherapy (the uses of plants for medicinal purposes), along with his keen personal interest in natural solutions made Luis the ideal candidate for the It Works! Product Development Specialist.
2011: THE IT WORKS! SUPPLEMENTS LINE The It Works! supplements line began when Mark made a routine visit to his doctor’s office several years ago. On this visit, Mark’s doctor instructed him to start taking a daily multi-vitamin supplement. But when Mark asked his doctor which one he should take, he was taken aback by the physician’s response: “I don’t know, but I wouldn’t take a cheap one. You only live once!"
"I didn't know what to do with that," recalls Mark. "You want to know that you're putting the very best things in your body, so I began the long and hard search for the best multi-vitamin on the market."
Mark took a trip to a local nutrition store looking for answers. Sales people swarmed after him. Vitamins filled the shelves, all claiming different benefits. Over an hour later, Mark left feeling more confused than when he had gone in, overwhelmed with options. Next, he began asking his friends which vitamins they were taking. Some made their choices because the vitamin had a nice package. Others simply looked for a mid-priced vitamin, unsure of what exactly they were putting in their bodies. And others picked up the most expensive item, hoping that it was, in fact, the very best for them.
"The more I got into the education of a vitamin, I started learning more about what's all natural versus synthetic," says Mark. "A lot of times you'd find that a product might have 100-200 ingredients, but there wasn't enough of each ingredient for the product to actually do what the clinicals showed they could do. You want something foundational that you know has the key ingredients to help keep us healthy and be the best we can be."
Eventually, Mark's search brought him to meet Don VerHulst, MD, a doctor with an extensive background in researching the effects of nutrition and natural remedies on today's common health issues. Mark and Dr. Don worked together to kick of the It Works! premium dietary supplements line with It's Vital, an advanced formula multi-vitamin, mineral, and enzyme supplement with all the known nutrients the body needs on a daily basis.
In his pursuit to find the best vitamin to keep his own body healthy, Mark has made it possible for you to have access to the same superior formula for yourself and your family. This standard of providing the best quality supplements on the market has carried through all our product formulations and remains the driving force behind the It Works! dietary supplements line.
Today, the It Works supplements line is a comprehensive collection of nutritional solutions for real people like you to help you combat the elements and stay healthy. We proudly stand behind our commitment to nutritional supplements that contain the highest quality ingredients, offering you real, life-changing results at affordable prices.
Whether you’re looking to reduce stress, lose weight, get top-notch nutrition, regulate your digestive system, or turn back the hands of time from the inside out, there is a solution for you in the It Works! supplements line.